I've developed and launched countless websites, as well as spearheaded ongoing content creation, website maintenance, and enhancements, ensuring seamless user experience, brand consistency, and up-to-date information without reliance on external maintenance services.
When I joined Netchex, there was no brand. I created it from the ground up—logo, colors, typography, tone, website, campaigns—every single touchpoint started with my vision. Over the course of my tenure, I evolved that identity into a powerhouse brand that fueled measurable growth.
The result: Netchex went from being a small regional player to one of the most recognized HCM providers in the Southeast—powered by a brand I built from scratch and refined into an engine for growth.
I created a complete brand transformation for Fox Everett, a boutique insurance and benefits company. Starting with a fresh identity and carrying it through the full design and development of their new website, every detail was built with intention. The result is a digital presence that feels seamless, elevates the brand, and delivers measurable results. By combining data driven strategy, seamless flow, and brand elevating visuals, the final product does more than look polished, it delivers results.
The Bertha Townsend Brown Family Reunion was held over a weekend in June at Sweet Lake Farms, located in the picturesque rural landscape of Louisiana. In homage to the cherished Sunday gatherings at Ma-Ma’s country home, the BTB Family Reunion served as a heartfelt celebration of kinship, culinary delights, and treasured memories.
This dedicated website provided a comprehensive hub for attendees to acquire information about the weekend event, including details about the local area and accommodations. It also offered an avenue for participants to see the guest list, upload photographs to the online family gallery, and access a myriad of other features designed to enhance the reunion experience.The BTB Reunion was a remarkable success, attracting over 150 attendees who came together to honor their shared heritage and create lasting bonds.
Netconnect, Netchex’s esteemed client conference, has been a cornerstone event every October for the past 12 years. Netconnect continues to set the benchmark for HR conferences, fostering a collaborative and forward-thinking environment for industry professionals. This year’s theme, “Beyond HR,” highlighted the evolving landscape of human resources and met with resounding success.
Approximately 300 attendees gathered from all over the US for this influential HR conference, celebrating its growth and impact on the industry. This year, the conference witnessed a significant 42% increase in attendance, reflecting the heightened interest and relevance of the event. User engagement across the conference site saw a remarkable 126% uptick, demonstrating the participants' active involvement and enthusiasm for the conference.
I don’t just design. I solve. From first impression to final metric, I’ll help bring your brand to life with clarity, creativity, and conversion in mind every step of the way.