15+ years ago I started my career as a graphic designer, and since then I have expertly honed my skills in various aspects of graphic design. Throughout my career, I have consistently delivered high-quality, innovative, and visually captivating designs that meet the unique needs of my customer in the following areas:
Here is an example from one annual Sales Kickoff of using graphic design to meet corporate needs to motivate all salespeople. My thinking was to motivate salespersons across-the-board regardless of race, gender, age, nationality, or ability status.
For conventions I had to create entirely new interfaces every year inspiring participants to come in person. As one year’s example, I tried to brainstorm how to hook potential convention participants to explore all three segments. I’m thinking this museum structure does not actually exist on earth: Basement Level -> All Ocean things, Level 1 -> All things Terrestrial, Highest Level -> All things dealing with Space.
This landing page zeroes in on true ICP’s (Ideal Client Profile), blending strategy with soft, inviting visuals that guide without pushing.
I designed and custom-built SEO-focused ad campaigns that played a pivotal role in driving substantial business growth. Through a deep understanding of both audience behavior and keyword intent, I developed tailored strategies that aligned high-performing content with the needs of high-intent segments. This precise targeting allowed us to maximize visibility across key digital channels while ensuring we attracted the right kind of traffic—users who were already primed for conversion. By integrating SEO principles into every layer of the campaign—from content creation to ad structure—I was able to significantly boost both reach and engagement. These efforts led to the creation of a $19.2M sales pipeline, a 38% lift in organic web traffic, and a 34% increase in sales-qualified opportunities. The results were not only measurable but strategically valuable, ultimately driving $6.7M in closed/won revenue and reinforcing the long-term impact of data-driven, performance-based marketing initiatives.